I lately interviewed Dr. Scott Olson, a verbal professional in Springfield, Missouri. I needed to discover how he runs his practice and just what has labored perfect for him within the regions of staffing, finance, marketing, and processes.
Staff:
Q: What methods would you use to locate competent staff people??
A: A method which has labored well for me personally would be to hire students from local colleges that need students to accomplish an internship program in a dentist office as part of the amount. The intern program not just provides the students hands-on experience, it provides me with the chance to evaluate their level of skill and fervour for dentistry.
Q: Every practice has their very own method of doing things. How can you get the staff acclimated for your business philosophy after they have been hired?
A: Besides the Dental Assistant program pointed out above, we offer brand new staff people having a detailed worker manual, that they are needed to see and sign. The manual particularly outlines our policies, guidelines, and operations for the treatment of patients carefully.
Q: How frequently would you perform periodic reviews of the staff?
A: I’m a firm believer to maintain a dialogue with my staff. This is exactly why I not just do an annual review with my staff. I additionally keep these things evaluate me and just how I’m able to improve. The feedback in the two-way review is incredible. It’s helped bring our practice to some greater degree of care.
Financial:
Q: You’ve made a decision to maintain your overhead low by leasing an area inside a strip center. A number of other dentists have incurred lots of overhead by locating in costly structures. Do you consider you’ve emerge ahead by adopting this tactic and have you contemplated relocating or adding another location?
A: Although I have considered relocating the practice to some high-profile location, I am glad I made the first decision to help keep my overhead low while still supplying an appropriate atmosphere in my patients. It’s permitted me to save cash and alleviates lots of stress during lower volume periods. Dentists rich in overhead usually have the pinch during slower economic occasions.
Q: There are lots of ratios that dental professionals use to gauge the potency of their practice. Which of them are most significant for you?
A: The most crucial statistic in my experience is the amount of new patients we treat every month because that’s the first step toward our future growth. I usually monitor our results to look for the age, sex, and placement from the new patients which will help me better target my marketing efforts. Collections-to-total-production is yet another ratio I keep my attention on. When time is more than one, I’ve found out why.